News

Can I Use Shopify As A Service Business? or part Service Business?

By Daniel Whalley

Can I Use Shopify As A Service Business? or part Service Business?

We get asked this question a-lot at ulme. Can I Use Shopify for A non-eCommerce website or Service Business?

Shopify has long been hailed as THE platform to use for product based businesses, with many Multinational brands jumping into the Shopify craze.

But what about service businesses? Can they use Shopify too?

In short – the answer is yes, absolutely! Why not?

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Set Up Google Rich Snippets For Product Ratings

By Daniel James

Set Up Google Rich Snippets For Product Ratings

Showing product rating stars on Google Search results is an important way to drive traffic to your product pages and increase your CTR.

Go search for a product right now in Google and see how many people have their star or review ratings enabled on their website? Having these enabled is going to make you stand out on page 1 and add the ‘Know, Like, Trust’ factor which is important in e-commerce. It’s been proven that searchers are more likely to click through to a website that has their review schema enabled.

I have a Shopify store, how do i do this? With Okendo, it's easy to get your average rating and review count data to show up in Google Search results. We have worked as a Okendo partner now on hundreds of stores. With Okendos Auto installer, it could not be easier for your product ratings to appear on Googles rich snippets to enhance your CTR and creditability across the web.

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Increasing your Conversion Rate

By Daniel James

Increasing your Conversion Rate

“Everything seems fine, but I’m still not getting many sales. What is going on?!” The ability about how to increase ecommerce conversion rate is a very common concern among ecommerce site owners. Through this post, we will explain the factors that affect your conversion rate and we will give you 10 infallible tips to increase the sales of your store.

What is Conversion Rate?

A conversion is an action that a visitor performs on a website that leads him or her to “become” a customer. Which means that the conversion rate is the percentage of visitors to a site who actually become customers.

In the online sales environment, the most important conversion is undoubtedly a purchase. Therefore, the conversion rate in ecommerce is the percentage of visitors who complete a purchase.

Increasing your conversion rate means getting more sales with the same amount of traffic. Which also means increasing the profitability of your marketing budget.

How to Increase Conversion Rate in Ecommerce:

The ability of an ecommerce site to convert users into customers depends on a combination of several factors. 

Some of these factors are related to the design of the site itself, such as:

  • Product catalog: create an attractive product catalog that adjusts to the user’s needs and invites them to consume your products.
  • Prices: make sure your offer isn’t ridiculous, adjust price and value to the expectations of your target.
  • User experience: make it easy for your visitors to understand what you are selling, find what they want and help them make a purchase.
  • Transparency: avoid misleading offers, and don’t hide costs or try to cheat. Be honest with your customers to avoid cart abandonment.

There are other external factors that can also have an impact on sales, such as:

  • Traffic qualification: having a lot of visitors is not a guarantee of success, be sure to attract potential customers to your store.
  • User confidence: make your store look professional and reliable to gain the trust of your potential customers.
  • Characteristics of your industry: keep in mind that some sectors have longer customer purchase decision processes than others due to competition, price range or product type.  

The best way to increase your conversion rate is to optimize your store for conversions while improving the quality of your traffic.

11 Tips to Increase the Conversion Rate of your Online Store

1. Improve the Purchase Experience

Make the conversion process quick and easy for users. You can do this by implementing clear and direct CTAs and simplifying the registration process. If the process is confusing or too laborious, you will lose customers along the way.

2. Add “Shipping Information”

Explain in detail the shipping costs of your products, shipping time to each country, and what to do in case of returning an item. People will feel more secure if they know it’s easy to return the products and get their money back.

3. Launch Retargeting Campaigns

Use Google Remarketing campaigns to retarget people that have previously visited your store to remind them of the products they were interested in. Get your visitors back to purchase the products they left behind by showing tailored display ads. 

4. Improve your Product Images

Make sure that the product images you display are of high-quality and not blurry. Customers will place more trust in a website that has quality images, which increases the chances of a conversion! Pixc is the easiest way to get your product images edited without additional resources.

5. Personalize the Copy on your Products

Don’t copy-paste the same product description for all your products. Take your time and write unique product descriptions for each of them. This will make your store look much more trustworthy! Also remember to talk about the benefits your products have for them, and not only about the functionalities. A blanket can be made from cotton by Indian artisans, but what the customer really wants to know is if it will keep them warm.

6.  Start a Blog & Keep It Updated

Writing blog posts is a good way to drive organic traffic to your store. Also, if you write specific content related to the product you are selling, your store will look much more professional. If you really work on it, you can even create an online community that will help you share your content and spread the word about your site and products.

7. Create an “About Us” Section

Use it to talk about the mission-statement of your company. You can explain the motivation you had to open your store and even add a picture. Potential customers will empathize with you and feel closer, which is great for engagement!

8. Add Social Media Links for your Store

Add icons with links to your social media accounts. Remember to configure it so the links open in a new tab making it so customers won’t leave your store when they click on them. Social media is a really good way of building social trust. If potential customers see that other people had good experiences with your products, they’ll be more willing to make a purchase.

9. Add a “Contact Us” Section

… and make it visible! Customers will want to know who to contact if they have a problem and will want to be able to reach someone easily. You’ll generate trust and get to talk to your customers to gather some feedback. Their suggestions can help you improve!

10. Get Customer Reviews

Positive reviews and testimonials from existing customers can be incredibly persuasive, as they demonstrate that your brand is reliable. Trust is a key component of a consumer’s decision-making process.

Making the transaction process run smoothly leads to a better conversion rate, so it’s important to make accepting online payment process as easy as possible.

11. Add a Live Chat Function

When a customer has a question and can’t find the answer right away, they’re likely to hesitate before making a purchase. Those questions quickly turn into doubts. 

Say a customer has a question about shipping costs to their city, but there’s no place to get an answer while they’re on your website. The shopper might not feel confident that the shipping cost will be reasonable and may start to doubt if buying the product is worth it.

Conclusion

Making your store look professional and trustworthy, while increasing traffic qualification are the first steps to boost purchases. Start implementing our tips to improve the conversion rate for ecommerce. Continue with those advanced strategies to increase sales online.

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The 10 Advantages of Shopify x ULME

By Daniel James

The 10 Advantages of Shopify x ULME

1. Quick & easy to set up & use

Shopify offers an easy way to quickly launch an online store without the fuss over servers and development costs that can be incurred with self-hosted platforms such as Magento. The admin interface is clean and user-friendly and pretty intuitive because all the features are logically structured. You can also find extensive documentation and video guides on the Shopify site. All you really need is a product to sell.

2. No tech worries

Good news! You don’t need any technical expertise to launch a basic Shopify store; all software and hosting is provided by Shopify. Not only does this make it easier to get up and running, but it’s likely that Shopify’s hosting will be faster and more secure than you could achieve alone, plus it will easily accommodate any spikes in traffic you might receive. Shopify also take care of all software updates. So you can focus all your efforts on selling and not worry about technical issues, hooray.

3. Secure & reliable

If you have an eCommerce store, you will be dealing with sensitive customer information including credit card details, plus impatient customers. This means your site needs to be fast, secure and always online. One of the big advantages of a hosted solution is the reliability it provides. Shopify will take care of all server maintenance and upgrades to keep your store and shopping cart available at all times, and ensure that pages load quickly.

SSL certificates can be enabled for your store to encrypt all data and pass it through a secure connection, plus Shopify takes care of PCI compliance for you (required when you deal with credit cards).

4. 24/7 customer support

Shopify are big on customer support. They are available 24 hours a day, 7 days a week, and the response time is fairly instant, meaning your business is never on its own. You can get in touch via phone, email or web chat. In addition there are a number of community forums, extensive documentation in the Shopify Help Centre plus a range of advanced Shopify University guides.

5. Mobile ready

With mobile visits to websites now higher than desktop, it’s essential, not optional, to have a mobile optimised site. Luckily Shopify know this. All of Shopify’s themes are mobile responsive and the platform includes a free built-in mobile commerce shopping cart, meaning your store looks great on all devices and your customers can shop freely wherever they are.

In addition, there are free iPhone and Android apps that let you manage your store on the go should you wish to.

6. Customisable

There are 160 themes to choose from (free and paid) in the Shopify Theme Store, all of which are mobile responsive, plus hundreds available on sites such as ThemeForest. Each theme is also fully customisable by editing the code. So creating a beautiful and unique online shop that fits with your brand identity is simple!

7. There’s an app for that

Shopify’s app store is a treasure trove of functionality that you can add to your shop. You can add reviews, loyalty programmes, customer wishlists, get in-depth analytics, print labels and packing slips, integrate with accounting software, shipping programs and social media sites, not to mention all the marketing apps available. With over 1,500 to choose from, whatever you want to do it’s likely there’ll be an app for it. Note that whilst many are free, over half are charged for.

8. SEO & Marketing tools

It’s all well and good having a beautiful online shop but if no-one visits you’ll be pulling down the virtual shutters in no time. Another of Shopify’s big selling points is its powerful Search Engine Optimisation (SEO) features that will help your website rank higher in search results so customers can find you. You also have access to advanced analytics to tell you where your customers are coming from so you can tailor your marketing accordingly. You may wish to recruit the help of an SEO company to help you.

The app store gives you access to a huge range of marketing tools including social media integration, product reviews and email marketing. As standard, Shopify allows you to create discount codes. Gift vouchers are available at the next level up. Social media icons are included in all themes. And if you’re a bit overwhelmed by digital marketing and the time it could take, Shopify Kit has been designed to help. It acts like a virtual employee, recommending and executing marketing tasks based on your products, audience and store performance.

9. Abandoned cart recovery

What happens if a visitor to your store places a product in their shopping basket but leaves without buying it? According to statistics, over two thirds of potential customers will do this. Shopify offers an abandoned checkout cart recovery service which automatically tracks and emails these potential customers to remind them to complete their purchase; an easy way to potentially generate more revenue.

10. Own payment gateway

Shopify has integrated with dozens of payment gateways, but also offers its own which is powered by Stripe. If you choose to use this you will not incur any transaction fees plus you will benefit from lower credit card fees. It also doesn’t require a merchant account to use.

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